Production studio Digic sheds light on how game trailers are created

When a game developer wants to share their new product with the world, a trailer becomes one of the most important parts of the marketing process. A trailer can be shown at gaming events and showcases, and drum up interest in the title months or even years before it launches. It advertises a game’s final vision even while the title itself is still in development.

But given how important trailers are, it begs the question: How exactly are game trailers made? It’s often not the game developer itself that creates the trailer. GamesBeat spoke with production company Digic Studios, which offers multiple services for game production, including game cutscene creation and performance capture spaces in addition to creating cinematic game trailers. We asked where a partner company like Digic enters the process.