ProBeat: I can’t wait to watch TV on Facebook

Facebook this week announced Watch, a new tab dedicated to watching (oh, my, how clever) shows on the social network. This isn’t the first time the company has attempted to take on traditional television, Netflix, and YouTube. But this time, I’m genuinely excited about the potential.

So, what’s different with Facebook’s latest push? I don’t care that Watchlist is basically a copy of YouTube’s subscription feature or that its various categories replicates Netflix’s sections of what to watch. I expected these — we’ve seen Facebook do video before, and the company knows how to push the envelope when it comes to video features.