ProBeat: HTC should kill its phones and focus on VR

Let’s talk about HTC. The struggling Taiwanese consumer electronics company announced more layoffs this week: 1,500 jobs, or around 25 percent of its workforce. This has been long overdue, but I’ll say it again: HTC should stop making phones. HTC should focus on VR. Most important, HTC should stop doing both.

For those who haven’t been scrutinizing HTC, let me summarize the situation. Every year, HTC makes smartphones that fail to sell. Every year, the company hints that it will make fewer phone models than the year before. Every year, HTC reports lower and lower revenues on top of consistent quarterly unprofitability.