The price for acquiring loyal app users in the U.S. is currently higher than any time ever recorded before, according to mobile app marketer Fiksu. According to its data, the cost of a loyal user (defined as someone who opens an app three or more times a month) rose to $1.90, up from $1.80 in July. This means that app creators have to spend more marketing money than ever to expand their audiences.
The Fiksu Cost per Loyal User Index for August 2013
Fiksu attributes the increase to a saturation of bigger brands in the market as well as usual planning during the holidays, a time when companies test different mobile marketing strategies.
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Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.
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