Niantic has learned a lot about location-based gaming and augmented reality from the hundreds of millions of players in its games like Ingress, Pokémon Go, and Harry Potter: Wizards Unite. And now it is adding a bunch of AR and location-based features that benefit not only its games but small third-party game developers as well.
Underneath its games, Niantic operates the Niantic Real World Platform, said John Hanke, CEO of the San Francisco company, at a press briefing in San Francisco this week. Flush with cash from its games, the company has been investing in internal development, external acquisitions, and investments in startups to bring new tech to its platform.
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