Pocket Worlds announced today that it’s collaborating with Rainbow to bring Winx Club items to its online creation platform Highrise and character creator Everskies. Starting today in Highrise, players can potentially win some of the Winx fairies’ outfits, with the platform celebrating Winx Week in June. Winx comes to Everskies from June through August.
During Winx Week, players can submit their own designs inspired by Winx Club characters, and the most popular designs will be made into in-game items by Pocket Worlds.
Anton Bernstein, Pocket Worlds CEO, said in a statement, “Winx Club is not only one of the most iconic cartoon properties in the world, but it’s also the perfect fit for our players who value expression, friendship, fashion, and fun. We want to collaborate with IPs that have rich worlds and align authentically with what makes our platforms unique. We’re confident our players will enjoy the nostalgia and charm that Bloom, Stella, Flora, Aisha, Tecna, and Musa bring to our virtual worlds through the summer, and we can’t wait to see which fan designs become community favorites.”
Matteo Olivetti, VP of licensing sales and strategy and Rainbow, added, “The magical realm of Winx Club is being brought to life in an entirely new way with this partnership. As we approach our 20th Anniversary, we’re excited to find fresh ways to reach audiences who share the adventurous, fashionable, and friendship-oriented values of Winx Club. Highrise and Everskies are unparalleled in bringing players meaningful shared experiences and avatar dress-up fun. We can’t wait to bring the enchanting universe of Winx Club to the players of these worlds.”