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Playstudios recruits Shaquille O’Neal to pump up its social casino games

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Social casino game publisher Playstudios has unleashed some celebrity firepower by developing two new MyVegas games in partnership with basketball legend Shaquille O’Neal.

Playstudios is launching its new MyVegas social casino games, CaddyShaq and ShaqJack, today. Shaq’s reputation can draw attention to the games, allowing the company to cut its budget for user acquisition advertising. Playstudios has stood apart because it offers real-life rewards, like complimentary stays in Las Vegas hotels, to loyal social casino game players. The new Shaq games have similar rewards.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.