Playmation bands together with toys-to-life games to suck more money out of you

With today’s advancements in technology, toys are way more interactive than they were when I was bringing my orange Tamagotchi to elementary school. One of the most successful examples are toys-to-life games like Skylanders and Disney Infinity. They’re parents’ worst nightmare because they combine both video games and toys (which add new characters to the game) into one costly experience.

Disney seems very keen on capitalizing on that trend. While the company already has a strong competitor with Infinity (this year’s version has the long-awaited Star Wars figures), it’s expanding its interactive toys category in a slightly different way.