Playful is launching its open-world sandbox game Creativerse on May 8 in a move that will bring it into market that Minecraft dominates.
The McKinney, Texas-based Playful already has 2.6 million players from the Steam Early Access phase of the building and adventure title. The final version launches Thursday on the Windows PC and Mac. Minecraft, its competitor, has sold 122 million copies and has 55 million monthly active players.

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