Playdigious makes playable ads.
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Playdigious unveils playable game demos in mobile ads

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

French startup Playdigious is announcing Adtrial, a mobile ad platform that enables the embedding of game demos in playable mobile ads.

The company said early tests show that such ads can double or quadruple the download rate of a game, mainly because players get to really see what a mobile game plays like in the ads. If it continues to work as intended, it could go a long way toward addressing the high costs of user acquisition, which is making a lot of games unprofitable because it takes so much spending to get noticed.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.