Playbuzz scored a $16 million round.
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Playbuzz scores $15 million in funding for sponsored social content

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Playbuzz said it has raised $15 million in funding from Saban Ventures and Disney for its business of providing sponsored content. Playbuzz helps publishers and content creators distribute their content in ways that boost engagement and social distribution.

For instance, New York-based Playbuzz helps promote sponsored content by distributing it through slide shows, flip cards, galleries, quizzes, lists, and video snaps. Playbuzz says such content generates average item completion rates of up to 94 percent and social share rates as high as 15 percent.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.