Plarium makes match-3 mobile game with Fox’s Rio animated characters

Mobile game publisher Plarium has partnered with Twentieth Century Fox to create Rio: Match 3 Party, a mobile game debuting this spring on iOS and Android.

The title is one more example of a big game company — Plarium has had more than 250 million downloads — and a Hollywood studio getting together to publish a title in the $40 billion mobile game industry, where getting discovered is a big problem.