Pictionary goes mobile.
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Pictionary’s first mobile app lets you sketch on the go

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mattel and mobile game company Etermax have teamed up to take the classic Pictionary sketching game to mobile devices for the first time.

The launch will be a big one for Buenos Aires, Argentina-based Etermax — creator of such hits as Trivia Crack and Aworded Crack — as branded games take on greater prominence in the $46.2 billion mobile game industry. The free-to-play mobile app is available today on iOS, Google Play, and Amazon Kindle Fire.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.