PGA Tour and Quintar expand augmented reality relationship

Golf suffered from reduced viewership during the years of the pandemic. Attendance is now increasing at live events. The PGA Tour hopes to keep that growing with a new augmented reality project with Quintar.

The PGA Tour is modernizing the golf experience. It is leveraging the latest in technology to make the most interactive experiences its viewers have seen. Conditions on the tour are resorting to the new normal. The Tour knows that it needs to increase the immersion for those in attendance. This will maintain the momentum in that trend.