Peter Moore is still angry about Sony “FUDing” the Dreamcast

Sega hasn’t had a home console in two decades — yet some executives are still having trouble letting it go. In a roundtable conservation as part of Microsoft’s Alumni Network YouTube channel, former Xbox executives Peter Moore, Robbie Bach, and Ed Fries as well as current 343 Industries studio head Bonnie Ross joined former Nintendo of America president Reggie Fils-Aime for a conversation about the early history of Xbox. Moore, who was also once a key executive at Sega, drew a link between Xbox and Sega’s ill-fated Dreamcast. And he also reminded everyone that he blames Sony for putting the final nails in Dreamcast’s coffin.

“The Dreamcast was ahead of its time, and it sadly didn’t quite make it in the face of the impending PlayStation FUDing — fear, uncertainty, and doubt — that came along,” said Moore. “And [Sony] did it brilliantly.”