Peter Moore, chief competition officer of Electronic Arts
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How Electronic Arts is taking a big leap into esports for all players (interview)

  • Posted byby Dean Takahashi
  • Updated
  • 10 min

Electronic Arts just announced a three-tiered strategy for esports in its blockbuster games. The company will make esports stars out of everyone with its Challenger Events, where it will become easier to set up esports tournaments.

It will also feature EA games in partner competitions, known as Premier Events. These will have big prizes but will be staged by other companies. And then there’s the EA Majors, which will feature the best players and the biggest players. EA will put on these events itself. EA will concentrate on integrating these events into its Battlefield 1, Madden NFL Football, and FIFA soccer games in the next year.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.