People now spend most of their digital time on mobile apps

The app world has taken over the great digital attention span, with the U.S. population now spending 52 percent of its “digital time” on mobile apps, according to a Comscore report. Crossing the 50 percent threshold is a pretty important milestone.

The Comscore report is filled with data that probably confirms what you already know: It’s harder to get somebody’s attention because they may be looking down at a mobile device, engrossed in the latest game or social post. Total mobile usage of digital media is now 60%, and mobile is still growing rapidly as a percentage.