PapayaMobile has gone through a few different pivots during its history. But Si Shen, the chief executive of the Beijing-based company, believes she has a winning business with AppFlood.
The company created AppFlood as a developer cross-promotion network about 18 months ago. It evolved into an ad network with more transparency for both the developers and advertisers than other services.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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