Mobile ad networks in China
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Papaya Mobile's Appflood creates a real-time market for mobile ads in China

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

PapayaMobile is launching platform that will make it easier to create targeted and branded ads in an efficient and automated fashion for the Chinese mobile gaming market.

The AppFlood service will offer what it calls a real-time bidding and demand-side ad platform, the first such transparent network aimed at helping Western developers and publishers who are taking their games into the Chinese market. It will also help brand advertisers target a global market of users. It is a service that aims to bridge the East and the West.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.