Developers face a host of problems when the entire app ecosystem is rigged to maintain the zombie field status quo -- the millions of apps that sit in the app store and almost never get used.
GB M A X is a premium community subscription built for business and tech leaders at the intersection of gaming, entertainment, and innovation.
- Full access to GamesBeat articles and curated newsletters
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.