If you’re wondering how businesses like Starbucks, or games like Plants vs Zombies, have become poster children for app engagement and monetization, mobile marketing automation (MMA) is a significant part of it.
Developer Coffee Stain Studios credits its lack of planning for helping it to create something magical, but the company also recognizes how it caused headaches as well.
GB M A X is a premium community subscription built for business and tech leaders at the intersection of gaming, entertainment, and innovation.
- Full access to GamesBeat articles and curated newsletters
In the next few years, Canada will undoubtedly release many of the top video games in the world, and the support system set up here will be a big reason why.