Mobile ad mediation gives developers deeper control over how, when, and to whom ad inventory is sold -- all of which helps overcome saturation and competion. And improves monetization.
Lionsgate president of interactive ventures and games Peter Levin discussed the marriage of technology and software at the GamesBeat Summit yesterday before answering questions on John Wick and Kim Kardashian.
At the GamesBeat Summit, Samsung vice president Mihai Pohontu outlined the mobile giant's upcoming storefront as a curated, exclusive alternative platform for mobile and tablet developers.