Windows 10 grabs 7.94% market share, slowly stealing from Windows 7 and XP
Microsoft’s free Windows 10 upgrade isn’t winning over as many users as the company probably had hoped. After three months, Windows 10 has captured...
Meet the game developers of Mexico: a growing community
Helping out at home Games Starter is another team bringing local support to the region’s developers. It’s a recent arrival to the Mexican video...
Employer branding: Why it’s time marketing, execs, and HR worked together
When working at Virgin circa 1993 I recall the managing director of Virgin Games, Tim Chaney, claiming that the Virgin brand was one of the most...
Microsoft tells us how Xbox One will win the holiday and why consoles aren’t dying
GamesBeat: Another thing I saw at last year’s E3 was a bigger push for indie games, things like Cuphead really standing out. Would you...
The first esports pro wants to leave a legacy for passion and enthusiasm
A whole generation of gamers have grown up and become esports fans without ever hearing the name Thresh — at least, not unless you’re...
We play the guessing game with Street Fighter V’s 6 character unlocks
Who are the six mystery Street Fighter V characters? Let's analyze the teaser image.
5 ways to use word-of-mouth marketing in a post-viral world
When most game developers hear the term “virality,” they tend to think of the type of viral marketing that involves rewarding players for sending...
FIFA 16, Halo 5 lead consoles back on top of game industry TV ads
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending...
CeeLo Green chases after Kim Kardashian with his own mobile game
Kim Kardashian: Hollywood has been so successful on mobile that it has become the siren song drawing celebrities into the hottest sector of gaming....
Forget cultural barriers — Halloween invades Asain mobile games
The worldwide market of mobile gaming is presenting some interesting challenges. The popularity of Halloween as we know it varies among Asian countries. However,...