Kim Kardashian: Hollywood has been so successful on mobile that it has become the siren song drawing celebrities into the hottest sector of gaming.
Singer CeeLo Green is the latest to chase Kardashian’s success, as Hollywood celebrity journalist Perez Hilton reported today that Green will launch a mobile game in January. HyperPower Game Group is developing it. As revenue from record sales dries up, musicians are looking elsewhere to cash in on their fame. Live concerts are one way, and mobile games have become another good source of revenue.
HyperPower Game Group previously worked with Melissa Etheridge and the TV show Deadliest Catch. Glu Mobile, maker of Kim Kardashian: Hollywood, is trying to sign up celebrities who have a collective reach to a billion people over social.
Green’s game will start out in Atlanta, Green’s hometown. As Green, you have to earn points to make your next city and stage in life. It will involve cars and take players inside Green’s new album, Heart Blanche. Kardashian’s game generated $74.3 million for Glu Mobile in 2014.