Nexon wins over Western developers by pitching gaming as an art form
Nexon is a pioneer of free-to-play online games in Asia, and it wants to break into the West in a big way. A couple of years...
Windows 10 grabs 7.94% market share, slowly stealing from Windows 7 and XP
Microsoft’s free Windows 10 upgrade isn’t winning over as many users as the company probably had hoped. After three months, Windows 10 has captured...
Meet the game developers of Mexico: a growing community
For the Entertainment Software Association (ESA), Mexico’s time has come. It’s a growing games market — the 13th globally for game revenues, according to...
Employer branding: Why it’s time marketing, execs, and HR worked together
When working at Virgin circa 1993 I recall the managing director of Virgin Games, Tim Chaney, claiming that the Virgin brand was one of the most...
Microsoft tells us how Xbox One will win the holiday and why consoles aren’t dying
Gaming’s biggest battle of year is here: holiday season. This is when Sony and Microsoft bring out the big guns and try to tell...
The first esports pro wants to leave a legacy for passion and enthusiasm
A whole generation of gamers have grown up and become esports fans without ever hearing the name Thresh — at least, not unless you’re...
We play the guessing game with Street Fighter V’s 6 character unlocks
Who are the six mystery Street Fighter V characters? Let's analyze the teaser image.
5 ways to use word-of-mouth marketing in a post-viral world
When most game developers hear the term “virality,” they tend to think of the type of viral marketing that involves rewarding players for sending...
FIFA 16, Halo 5 lead consoles back on top of game industry TV ads
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending...
CeeLo Green chases after Kim Kardashian with his own mobile game
Kim Kardashian: Hollywood has been so successful on mobile that it has become the siren song drawing celebrities into the hottest sector of gaming....