Mnectar gathers momentum for ‘playable ads’
Mnectar created “playable ads,” and people are playing them. The company says it is constantly picking up new advertising customers, and players are clicking on...
Activision Blizzard’s Mike Sepso will speak on esports going mainstream at GamesBeat 2016
Our next speaker for our GamesBeat 2016 event is Mike Sepso, senior vice president for Activision Blizzard. Sepso was the cofounder of MLG, which Activision Blizzard...
Forget the NX — Nintendo gets into the shoe game with Vans
We’re all wondering what Nintendo is going to do next. Few of us expected shoes. The Japanese game maker is in a transition period...
Skylanders embraces user-generated content with Skylanders Imaginators
The Toys-to-Life sphere is experiencing something of an upheaval right now. With sales of Skylanders down from last year, the amiibo craze cooling off...
Usens raises $20 million for mobile AR and VR hand-and-head tracking
Usens has raised $20 million to develop natural hand and head tracking for augmented reality and virtual reality applications. The company is built around...
Brandnew IO launches influencer marketing platform
Berlin’s Brandnew IO has a new influencer marketing platform that helps brands chase people who have become big on social media. In an age...
First speakers for DICE Europe’s World Builders event include CCP’s Hilmar Veigar Petursson
The Academy of Interactive Arts & Sciences has posted its first speakers for its fourth-annual DICE Europe event. Among the speakers at conference include CCP chief...
Microsoft working with Dell, HP, HTC, Intel to bring Windows Holographic beyond HoloLens
At the Computex industry conference in Taiwan today, Microsoft is showing off new ways that people will be able to collaborate in virtual reality...
AMD’s $200 Radeon RX 480 video card gets gamers ‘VR ready’
AMD is about to come to the next-gen graphics-processing fight with something inexpensive. The microprocessor company announced its Radeon RX 480 graphics card at Computex...
It’s OK to get mad with Overwatch players for ruining your game — but don’t be an ass
I know it’s difficult to believe, but I’ve noticed some Overwatch players getting frustrated with one another. The main point of contention is —...