GamesBeat

Posted inin Business

How mobile gaming audio ads resulted in a 15-percent incremental order increase for McDonald’s

Posted byby Alexander Lee
November 19, 2025
2 min

Audio ads in mobile games are measurably increasing advertisers’ business, according to a new case study published by the audio advertising company Odeeo. The...

Posted inin Development
Gameplay

Playgama and Anzu bring real-world ads to Web games

Posted byby Dean Takahashi
November 19, 2025
2 min

In-game ad firm Anzu.io and Playgama, a web-gaming distribution and monetization company, have partnered to bring in-game ads that mimic real-world placements to web...

Posted inin Business
Development

Lightspeed and GamesBeat present top 25 gaming/tech Game Changers startups

Posted byby Dean Takahashi
November 19, 2025
6 min

Lightspeed and GamesBeat are pleased to celebrate the winners of the third annual 2026 Game Changers under the theme, Building Through Chaos. Lightspeed partnered...

Posted inin Business
Gaming Culture

How Wizards of the Coast plans to continue growing and evolving Dungeons & Dragons | interview

Posted byby David Jagneaux
November 19, 2025
9 min

Dungeons & Dragons has existed for fifty years, but few eras have been as transformative as the one Wizards of the Coast is navigating...

Posted inin Development
Gameplay

Apple announces finalists for the 2025 App Store Awards

Posted byby Dean Takahashi
November 19, 2025
4 min

Apple today announced 45 finalists for this year’s App Store Awards, recognizing the best apps and games across 12 different categories for creating exceptional experiences...

Posted inin Business
Development

Unity aims for devs to develop, deploy and grow their games across every platform

Posted byby Dean Takahashi
November 19, 2025
5 min

Unity, the cross-platform game engine maker, said at its annual Unite conference that it wants to enable creators to develop, deploy, and grow games...

Posted inin Business
Development

Unity partners with 2K Games to bring PGA Tour 2K25 to Nintendo Switch 2

Posted byby Dean Takahashi
November 19, 2025
2 min

Unity has partnered with 2K Games in a multi-title deal to bring PGA Tour 2K25 to the Nintendo Switch 2. The game engine maker...

Posted inin Business
Development

Neo4j maps the hive mind of fan predictions for Stranger Things’ final season

Posted byby Dean Takahashi
November 19, 2025
6 min

What if data could predict the end of your favorite show? Neo4j, the world’s leading graph intelligence platform, has launched HopperGraph: an interactive, AI-powered visualization that...

Posted inin Development
Entertainment

From crossword to community: Inside NYT Games’ two-year transformation

Posted byby Alexander Lee
November 18, 2025
3 min

Get used to seeing the New York Times at gaming industry conferences. Jonathan Knight’s fireside chat at GamesBeat Next 2025 was one of the...

Posted inin Business
Development

AWS, Zynga and Windwalk say AI-driven personalization is gaming’s next growth engine

Posted byby Alexander Lee
November 18, 2025
3 min

In an increasingly difficult user acquisition landscape, gaming companies are looking to use artificial intelligence to onboard new users in 2026. On day two...

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