Adjust CTO Paul Müller: Hypercasuals have permanently changed the app marketing playbook
Presented by Adjust The rise of hypercasuals in the gaming app space is dramatically transforming the industry and how automation is being used, says...
Microsoft built Xbox Game Pass for this moment, and it’s thriving
Xbox Game Pass doesn’t have Friends, but it does have the friends we’ve made along the way. And that’s not just a silly phrase by a...
Gaming sees explosive growth in social video as people stay home
Entertainment, in all of its forms, has always been an important pastime for Americans. And now with millions sheltering at home, it’s taken an...
Microsoft will show Xbox Series X games on May 7
Microsoft announced today that it’s holding an event at 8 a.m. Pacific on May 7, showing games running on the Xbox Series X next-generation...
Assassin’s Creed: Valhalla will launch on PlayStation 5, Xbox Series X, and more this holiday
After announcing the title yesterday, Ubisoft has given us a better look at Assassin’s Creed: Valhalla today. Ubisoft also confirmed that the game is...
No Nintendo Direct planned for June due to work-from-home hurdles
Nintendo is telling partner developers it’s not going to hold one of its Nintendo Direct video events in June. The publisher has had a...
Newzoo will extract analytics insights from Reddit’s gamers
Game and esports market researcher Newzoo has teamed up with social network Reddit to extract details on consumer engagement with video games. It’s an...
Facebook’s role-playing game teaches AI to complete tasks by reading descriptions
Demonstrating once again the potential of video games to advance AI and machine learning research, Facebook researchers propose a game-like language challenge — Read...
Intel launches S-Series CPUs primed for gamers
The competition in processors between Intel and Advanced Micro Devices heats up today as Intel launches its S-Series family of microprocessors targeted at gaming...
Guilded raises $7 million for gaming chat platform
Guilded has raised $7 million to build what it calls the “ultimate chat platform for gaming communities.” It sounds a bit like rival chat...