Aurion11, the publisher-first adtech company built on the technology of mobile games studio Outfit7, has announced the availability of MDN11, its flagship adtech product, following its launch at Pocket Gamer Connects Barcelona 2026. The announcement was made by Aurion11 co-founder and CEO Igor Lautar, who first unveiled MDN11 to an audience of mobile gaming and adtech professionals at the event.
MDN11 is a modular adtech suite designed to improve publisher yield from day one, without requiring changes to existing mediation setups. At its core is the Yield Optimizer, a lightweight layer that sits between a publisher’s app and their existing mediation stack, applying real-time optimization logic to every ad request to deliver the best possible impression automatically.
MDN11 is built on the same technology that has powered advertising for Outfit7, one of the world’s leading mobile game developers, across a catalogue supporting more than 24 billion downloads, 116 billion views served, and 470 million monthly active users.
The Yield Optimizer works at the individual user level, using predictive algorithms to optimally retrieve the ad in real time and eliminate the need for manual and time-consuming floor price segmentation. Integration requires a single initialization call, and all ongoing management is handled server-side, meaning publishers can go live without pulling engineering resources away from other priorities and without any store updates.
“With MDN11, we have re-engineered how ad monetization is run and optimized, giving publishers the level of sophistication and optimizations that only large teams could afford up to now,” said Igor Lautar, co-founder & CEO, in a press release.
”Our algorithms optimize on a user level, making things more straightforward and reducing the need for segmenting. MDN11 brings you all the tools and our support helps you build your knowledge: a win-win for all Admon teams.”
Aurion11’s approach to yield optimization has already delivered measurable results for its clients. Working with Sofascore, one of the world’s leading live score apps with 40 million monthly active users, Aurion11’s team helped drive a 50% uplift in programmatic banner revenue through in-depth manual banner optimizations, making it a more premium inventory to sell.
MDN11 is built to automate some of these optimizations from day one, removing the need for the manual testing and iteration that produced these results. Aurion11 is also seeing consistent uplifts across large and sophisticated publishers, including Outfit7, with double-digit revenue increases on the same ad stack.
MDN11 is already in active use with early publisher partners, with initial integrations validating the product’s core promise of meaningful yield improvement with minimal setup time and zero disruption to existing stacks.
While the Yield Optimizer is the core product being brought to market now, MDN11 is built as a modular mediation platform. Publishers who want more can use MDN11 to achieve a bespoke ad stack according to their individual needs.
This modular approach means publishers can start with the Yield Optimizer and expand their use of MDN11 over time, without any changes to their existing setup.
The Yield Optimizer’s scalability means MDN11 is suitable for publishers across the size spectrum, from medium-sized studios to large-scale publishers managing hundreds of millions of monthly users. Because the product requires minimal manual configuration, Aurion11 can onboard publishers quickly and at volume, without the bespoke, high-touch setup that has typically made yield optimization tools impractical for all but the largest teams.
Pricing is consultative and tailored to each publisher’s setup, with a revenue share model aligned to the way publishers already operate. Specific pricing is not published, but publishers interested in learning more are encouraged to get in touch directly.