Ouya vomit ad
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Ouya takes flak for vomit ad that it pulled down

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Any publicity is good publicity. That’s the nice way to spin $99 console maker Ouya’s latest video ad, which shows a gamer vomiting because he has to pay $60 for a video game.

The gamer proceeds to pull his own spinal cord out through his throat and then collapse in a sea of vomit. The ad is clearly distasteful and Ouya pulled it off of its official YouTube channel. But a Neogaf user, WarioSixFour, captured it it and uploaded it to his personal YouTube account, where it now has 148,552 views.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.