Outfit7 today announced the launch of PlayValley, a new game division created to explore bold ideas, move fast, and build instantly engaging games for both PC and mobile, whether players have five minutes or an entire evening to play.
PlayValley’s first title is set to launch on PC via Steam in Q2 2026, marking Outfit7’s debut on the platform. Additional titles are already in development, spanning new IPs and concepts that expand Outfit7’s entertainment portfolio beyond its existing franchises. It is an interesting expansion for Outfit7, which has had huge success with the Talking Tom franchise over the years. Earlier this month, Outfit7 announced a collaboration with Mattel on games.
PlayValley is developing its first games, which are built around a visually clean design and gameplay intended to feel intuitive and satisfying. Genre details will be revealed closer to launch. The division focuses on teamwork, creative freedom, and experimentation, allowing teams to shape the gameplay and explore ideas without limits.
“From day one, our goal has been to create games that immediately pull players in,” said Žiga Sedovnik, VP of PlayValley, in a statement. “At PlayValley, teams experiment early, iterate fast, and trust their instincts. We want every game to feel right from the first moment, no matter the platform or how long you play.”
Inside the division, creativity drives every decision. Teams take full ownership of their projects, test ideas early, and refine them quickly, keeping the focus on experiences that feel immediate, satisfying, and memorable. This hands-on, flexible approach allows PlayValley to explore new genres, mechanics, and platforms while maintaining a strong focus on fun, accessibility, and replayability.
Outfit7 has a team of over 400 people and its 20+ games have now been downloaded worldwide over 26 billion times. Up to 470 million fans play those games every month. Its portfolio also includes numerous chart-topping animated series, theme parks, and a licensing program.