Outfit7, the creator of the Talking Tom & Friends brand, is expanding its reach into the global HTML5 gaming market with the launch of a web-based version of Talking Tom Gold Run.
The game is now available on Poki, the world’s leading web gaming platform with 100 million monthly active users.
The Talking Tom & Friends franchise, created by Outfit7, has grown into a global entertainment brand, engaging audiences across games and digital content. With more than 27 billion mobile downloads and over 122 billion views across Outfit7’s YouTube channels, the franchise continues to reach fans worldwide.
Now, Outfit7 is bringing its flagship IP to new audiences on the web through Poki’s curated gaming library. As part of this expansion, Talking Tom Gold Run joins the platform on an exclusive basis. Since its launch in 2016, the game has amassed over 3.2 billion downloads, offering players a fast-paced endless runner experience.
Poki has been at the forefront of HTML5 gaming since 2014. Its audience has grown tenfold within the past five years, from 10 million monthly users in 2020 to 100 million in 2025, driven by instant gameplay which fits micro moments of attention throughout the day. The Talking Tom & Friends universe will be a fresh discovery for many of Poki’s playerbase, while longstanding fans of the brand will have a whole new touchpoint through which to engage with their fandom.
Joep van Duinen, head of game developer relations at Poki, said in a statement, “Web gaming is instant, accessible, and globally engaging, and this partnership puts another of mobile’s most-played IPs right at the center of the trend. The browser is a natural place for top gaming and entertainment franchises, whether it’s publishing a gaming title or even integrating a brand into an existing experience. We’re so excited to work with Outfit7 to make Talking Tom & Friends feel at home among Poki’s community in the browser.”
Borut Vovk, Head of Business Development at Outfit7, said in a statement,”Our ambition is to make our games accessible wherever our players are. With Talking Tom Gold Run launching on Poki, we’re bringing the same high-quality experience from mobile to the web and expanding the ways fans can enjoy our games.”
Talking Tom Gold Run is live on Poki.com today. Players can launch the game directly in any browser on mobile or desktop.