
Video game developers don’t seem to design their creations to last for decades. Super Mario Bros. and The Legend of Zelda might hold up over the years, but others, like Duck Hunt, become trapped in limbo as technology moves beyond them. When Activision releases a new entry in the Call of Duty series, the true intention isn’t for it to build an audience over several years but to hit all at once and stay successful until the next big installment in the series launches (usually the next year). This same mentality appears in some tech companies, no matter if the end products are computer components or software: If you want to maintain profits, you have to get things done quickly.

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