Osmo raises $12M to create a new way for kids to play — and learn — with iPads

Osmo is a small company that wants to start a “Play Movement,” or change the way that kids interact and socialize with electronic devices. Now the maker of the innovative Osmo platform for social and educational iPad games has $12 million to help do so.

The Palo Alto, Calif.-based company is announcing the first round of funding today, led by venture capital firm Accel Partners. It’s also revealing that its Osmo product will be available for purchase in Apple stores in the U.S. and Canada starting Oct. 16. Rich Wong, a partner at Accel, will join Osmo’s board of directors. The firm has invested in companies such as superstar mobile publisher Supercell (Clash of Clans), Rovio (Angry Birds), AdMob, and Facebook.