Osmo has hit 1 million units sold on iPads.
Osmo has hit 1 million units sold on iPads.
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Osmo hits a million educational AR games on iPads

  • Posted byby Dean Takahashi
  • Updated
  • 15 min

Osmo has been a prolific producer of augmented reality games for iPads and iPhones in its short history. And the company is revealing today that those games have reached a million iPads, which is becoming a primary educational device for young kids.

Osmo started with a clever invention, a mirror that hangs over an iPad camera and points it in front of the iPad. If you throw objects in front of it, the machine vision software will recognize it. This allowed Osmo to create games with physical objects, like Hot Wheels cars or block letters. The result has been a unique set of products that combine digital games and physical toys.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.