OrangeGames acquires majority stake in Habbo developer Sulake

Digital content company and publisher OrangeGames is expanding its portfolio of social titles by acquiring a majority stake in Sulake, the developer behind teen-focused virtual worlds Habbo and Hotel Hideaway. Sulake was previously acquired by telecom company Elisa, which still has a minority stake in the studio.

Habbo, also known as Habbo Hotel, launched in 2000 and has picked up over 270 million registered users in the last 18 years. Its followup Hotel Hideaway soft-launched in 2016 before its full release in April and has already attracted more than 300,000 monthly active users. While Habbo was web-based, Hotel Hideaway launched on mobile with similar offerings: users, primarily teens, can customize their avatar with different looks and outfits, and they can play games and socialize in a virtual hotel.