Oculus Rift DK2

Oculus VR hires Crash Bandicoot co-creator Jason Rubin as game studio chief

Former THQ president and Crash Bandicoot co-creator Jason Rubin has joined Facebook’s virtual-reality division Oculus VR as the head of its worldwide studios.

Rubin, the cofounder of the Naughty Dog game studio, will lead anew division at Oculus, focusing on first-party game initiatives in multiple regions. Virtual reality is hot, especially in games. Facebook bought Oculus and its Rift VR headset earlier this year for $2 billion. Sony has VR gear in the works with Project Morpheus, which it will show off during this week’s giant Electronic Entertainment Expo tradeshow in Los Angeles. Even Samsung has jumped into the VR game.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.