Nvidia’s $250 GeForce GTX 1060 is its shot at AMD in the budget video card market

The inexpensive PC gaming-GPU (graphics processing unit) market is about to get crowded

Nvidia’s launching its GeForce GTX 1060 video card for $250 July 19 or in a Founder’s Edition configuration for $300. It runs on the chipmaker’s new Pascal 16nm process technology that produces less heat and requires less power while maintaining or improving on the horsepower from previous GeForce generations. It features 6GB of GDDR6 memory running at 8Gbps and a clock speed of 1.7GHz. With those specs and at that price, the 1060 is Nvidia’s competitor to the excellent AMD Radeon RX 480, which launched June 29 starting at $200.