Nvidia's GeForce Now will now be $10 a month for new subscribers.
Nvidia's GeForce Now will now be $10 a month for new subscribers.
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Nvidia will double GeForce Now subscription price to $10 a month for new members

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Nvidia said that it is doubling the price of its GeForce Now cloud gaming memberships to $10 a month as the subscriber base nears 10 million members.

But the company will grandfather its “founder” members who are already subscribing at a rate of $5 a month, said Phil Eisler, head of GeForce Now, in an interview with GamesBeat. While the founders are appreciated for helping kick the tires on the service over the past couple of years, Eisler said the increase in the membership price is aiming at helping the service cover its costs and reach a sustainable level of business over time. Founders in good standing can get a lifetime membership rate of $5 a month.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.