Nvidia GeForce GTX 960 graphics card.
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Nvidia targets its next Maxwell-based graphics chips at PC gaming’s sweet spot

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Nvidia is launching a series of new desktop graphics chips for PC gamers, and this one is aimed at the sweet spot of the market. These chips are one of the necessary ingredients, in addition to Microsoft’s Windows 10 operating system announced yesterday, that could deliver a big boost for PC gaming this year.

Targeted at $200 graphics cards, the new Nvidia GeForce GTX 960 chip is the latest based on the Maxwell architecture that was first introduced last year. Nvidia has already launched high-end Maxwell-based graphics chips dubbed the GeForce GTX 980, which the graphics chip maker said was the world’s fastest graphics processing unit (GPU). These chips are aimed at mainstream gamers, like those who play multiplayer online battle arena (MOBA) games such as League of Legends, the world’s most popular online PC game. These gamers want a lot of performance for the dollars they spend.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.