Phil Eisler, head of GeForce Now at Nvidia.
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Nvidia pursues ‘Netflix of gaming’ strategy with GeForce Now

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Nvidia continues to invest in its GeForce Now cloud-based streaming technology, which can deliver PC or console games to an Nvidia Shield set-top box in the living room. Instead of using a console or PC, the GeForce Now service executes the game in a web-connected data center and then streams it to the set-top box, which displays all of this on the TV.

The service is one of the bastions of cloud gaming, and it has more than 100 games available on it for a monthly subscription. Nvidia has been targeting gamers and their families for the service.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.