Jen-Hsun Huang, CEO of Nvidia
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Nvidia launches Pascal-based consumer PC graphics chips, 360-degree photo art, and 3D audio for VR

Nvidia confirmed that it is launching a new generation of consumer PC graphics cards based on its Pascal architecture.

The company unveiled the graphics processing units (GPUs) at a live event in Austin, Texas, this evening. The Nvidia GeForce GTX 1080 and 1070 GPUs represent the newest generation of graphics for consumer computers, and they come at a time when 3D graphics is being pushed to its limit by virtual reality headsets.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.