Why Nvidia thinks it can do cloud gaming better than anyone else

Nvidia is a name you may usually associate with graphics and hardware, but over the last few months, it has steadily built up its own cloud-gaming platform. And this is because the company felt it could do it better than anyone else.

Grid is the project that started as Nvidia’s attempt to offer specialized graphics servers to third-party companies looking to start their own streaming services. The hardware vendor took its existing graphics-processing chips and adapted them to work well in the specific circumstances that cloud gaming requires. While that business found its footing, Nvidia began to realize that it could do even more in the space if it took charge in developing a platform of its own. That led to the launch of the consumer-facing Nvidia Grid streaming service for the Nvidia Shield tablet and portable devices, which it is trying to separate from the crowd of OnLive, PlayStation Now, and other competitors.