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Updated: Nvidia expected to unveil new Pascal-based PC graphics cards

Nvidia is expected to unveil a new generation of consumer PC graphics cards today based on its Pascal architecture. Update: Nvidia confirmed the launch.

The company is unveiling the graphics processing units (GPUs) at a live event in Austin, Texas, this evening. The Nvidia GeForce GTX 1080 and 1070 GPUs represent the newest generation of graphics for consumer computers, and they come at a time when 3D graphics are being pushed to their limits by virtual reality headsets.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.