Nvidia's new Maxwell-based graphics chips arrive today.
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Nvidia debuts first Maxwell-based GeForce bargain-priced graphics chips for the PC

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Nvidia is letting loose the first desktop PC graphics chips based on its new Maxwell architecture, the biggest overhaul since it launched its Kepler-based graphics processing unit (GPU) architecture in 2012.

The company says that these power-efficient chips will enable gamers to enjoy outstanding 3D graphics performance in PCs where the graphics cards cost a mere $100 to $150. In that sense, the Maxwell-based chips, formally known as the Nvidia GeForce GTX 750 Ti and the GeForce GTX 750, are high-definition graphics chips for the rest of us.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.