Nvidia CEO says a holistic effort beyond graphics chips will make it dominant in PC gaming

Nvidia chief executive Jen-Hsun Huang said that his company’s graphics chips are “further ahead [of the competition] than at any other time in our history.” Nvidia announced its newest graphics chips for PCs last week, with the high-end products aimed at gamers and virtual reality fans at the outset.

“Our PC gaming platform, GeForce, is strong, and it’s getting stronger than ever,” he said. “Our GPU architecture is just superior. We dedicated an enormous amount of effort to advancing our GPU architecture. The engineering of Nvidia is exquisite. Our craftsmanship is unrivaled anywhere.” Nvidia has new chips coming out this summer that it hopes will cement its grip on the high-end PC gaming market.