Non-electronic sports viewership grows on Twitch

The world has a lot more sports-related content than it can fit onto ESPN, Fox Sports, and AM Radio. And Twitch is helping to pick up that slack. The sports category is growing quickly following its debut in July. That includes nearing 11 million hours watched in April, according to data from Rainmaker.gg.

“Twitch has been dabbling in sports since 2017, but in July of last year they introduced TwitchSports with a renewed focus on the scene,” StreamElements founder Doron Nir said. “The Sports category on Twitch has experienced substantial growth over the last 10 months, starting with a little over one million hours watched and now boasting over ten million.”