Nomadic helped Ubisoft ads go viral with launch of Far Cry 5

When Ubisoft wanted ads to reflect the twisted Montana-inspired world of the video game Far Cry 5, it turned to Nomadic Agency, a creative advertising shop that it had worked with for a decade. Nomadic produced a memorable TV and online ad with the premise, “Nothing ever happens around here.”

It used a sardonic sense of humor, as the characters mouthing things about small-town boredom were juxtaposed with crazy violent events happening in the background from the video game — like a bear brawling with bar goers and crop-duster airplanes dueling in an aerial dogfight. While the net result of the collaboration between Ubisoft and Nomadic was a 45-second and a 30-second commercial, it took 18 months to do.