No Man’s Sky’s marketing under fire at U.K.’s truth-in-advertising watchdog

If you felt burned because you purchased developer Hello Games’ No Man Sky space sim based on its trailers and promotional material, someone is fighting on your behalf.

The United Kingdom’s Advertising Standards Authority is investigating Hello Games for potentially deceiving customers with the way it advertised No Man’s Sky, the organization has confirmed to GamesBeat (as Eurogamer first reported). The ASA kicked off its examination of No Man’s Sky following numerous complaints about how some of the materials on the game’s store page on the Steam PC gaming portal do not accurately reflect the final product.