Don James of Nintendo of America is getting AIAS' lifetime achievement award.

Nintendo’s Don James will get AIAS lifetime achievement award

The Academy of Interactive Arts & Sciences (AIAS) announced Don James, a longtime leader and cornerstone of Nintendo of America’s legacy, will be honored with a prestigious Lifetime Achievement Award.

This recognition will be celebrated at the 28th annual D.I.C.E Awards, taking place on February 13, 2025, at the Aria Resort in Las Vegas.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.